I used to use Cetaphil—and I still think it's great. But then I tried Fresh's Soy Face Cleanser and I was hooked. It just smells and feels so good that I believe it's doing nice things for my face. It has amino acids and soy proteins and rosewater so it probably is. -Leah Chernikoff, editor $38; sephora.com - ELLE.com

I used to use Cetaphil—and I still think it's great. But then I tried Fresh's Soy Face Cleanser and I was hooked. It just smells and feels so good that I believe it's doing nice things for my face. It has amino acids and soy proteins and rosewater so it probably is. -Leah Chernikoff, editor $38; sephora.com - ELLE.com

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